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Wednesday
May302012

Sailboats, Anchors, and Waves, Oh My!

Do you remember the last time you were at, or just imagine being at a beach hotel or lake house? You may have noticed hints of nautical design throughout the décor – paintings featuring beaches or waves, picture frames shaped like portholes, or anchors adorning the walls.  But do you remember how this decor made you feel? 

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Monday
May282012

What's Your Reputation?

Quick! What is the first word that comes to mind when you think of Lindsay Lohan?  What about Charlie Sheen?  How about Oprah? All pretty different answers, huh?  Why is that?  And why would most of us have the same answers?  It all has to do with reputation and the way  people are portrayed to the public. 

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Wednesday
May232012

Weekend Warrior Wednesday: Make & Takes from Quilt Market

We're back from Spring Quilt Market and wanted to share some of our Make & Takes from the booth with you.

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Monday
May212012

How to Write a Media Alert

Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts who receive the alert. 

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Monday
May142012

How to Write a News Release

A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about people, events, services or products.

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